Propaganda nell'era social: i new media e l'ascesa di Volodymyr Zelens'kyj

Abstract

Zelensky, between the character and the politician; from the beginning as an actor until the first year of war as president of Ukraine. The political communication of a man with multifaceted talent first through the use of a media like TV, through the series 'Servant of the People', then the use of social media. The presidential election campaign set up by a staff of screenwriters and the first problems (relations with the press, cases of corruption, relations with Trump), then the outbreak of the war that leads Zelensky to the world forefront. The commitment on several fronts: the traditional conflict, the soft power, the cyberwar and, above all, the conquest of the media scene as a weapon of defence.

Zelensky, between the character and the politician; from the beginning as an actor until the first year of war as president of Ukraine. The political communication of a multitalented man first through the use of a media like TV, with the series 'Servant of the People', then the use of social media. The presidential election campaign set up by a staff of screenwriters and the first problems (relations with the press, cases of corruption, relations with Trump), then the outbreak of the war that leads Zelensky to the world forefront. The commitment on several fronts: the traditional conflict, the soft power, the cyberwar and, above all, the conquest of the media scene as a weapon of defence